Tag Archive: google


Google bombing involves manipulating search engines’ contextual search methodologies to cause a certain search phrase to point to an unexpected page, usually for comedic or satirical purposes. A recent example of a Google bomb happened in January 2008, when the search phrase “dangerous cult” returned the Chuch of Scientology home page as the top search result.

Google bombing — also known by the more generic term “link bombing” — works with any search engine using a relevancy algorithm similar to Google’s. For example, run a search for “miserable failure” in Yahoo Search. You’ll see prominent links to President George W. Bush’s biography at whitehouse.gov at or near the top of the list.

The heart of the system is Google’s PageRank algorithm, as well as equivalent competing technologies. The PageRank system assigns a numeric score of 0-10 for each page on the web. Google derives a page’s ranking from the PageRank scores of all other pages that link to it.

The key to Google bombing is to generate outgoing links to your target from highly-ranked sites. Get enough highly-ranked sites pointing to your target using the same phrase, and you’ll push the target site to the top of the list of search results one sees when entering that mischievous phrase.

Here’s how to do it.

Step 1: Plan Your Assault

You’ll need a lot of friends who can be convinced to cooperate. The number of links you need depends on a number of factors, including the PageRank of the sites the phrase is posted on as well as the precise phraseology.

Alternatively, you can do all the linking yourself, but you would need at least a few hundred links on separate domains to get the desired result.

Typically, the victim is someone you and a bunch of other people dislike. The more high-profile the target, the better your chances of being seen and making your point.

Unlike the good old days, however, you can no longer google bomb for any phrase you like. The google update of Jan 07 (referenced below) means that it’s necessary to choose your phrase from words which already appear on the page in question. For example, the recent google bomb of the scientology site for ‘dangerous cult’ only worked because the word ‘cult’ was mentioned on the page.

Step 2: Generate a Whole Lotta Links

The more highly-ranked links search engines detect, the greater rank the chosen site will receive. Typical links include the URL of the target site, with the key phrase comprising the anchor text of the link. A link’s anchor text is the words that appear between the and the closing tag in a link.

Tip: The more obscure the linked phrase, the better. If the phrase you choose is a popular one, you may need more links than an obscure phrase.

The total number of links depends on a lot of factors, but think in terms of hundreds or thousands, not millions. For example, the hacker radio show Off The Hook successfully Google bombed themselves with the search term “blank expressions.” They peaked as the 6th-ranked site for that phrase with a total of about 350 links.

Step 3: Tell Everyone

What’s the use of link bombing if no one notices? After the bomb takes hold, publicize it so ordinary citizens learn all about your move. Use a social networking site. That is, you could generate web traffic with Twitter.

Tips & Tricks
In January 2007, it was announced that Google would be taking steps to limit the effectiveness of Google bombing. It’s subsequent algorithm tweak rendered most bombs ineffective. Rather than eliminate them altogether, Google directed search queries to discussion pages describing the bomb and Google’s reasons for defusing them. Furthermore, Google is known for manually altering PageRank scores for various reasons, including succumbing to political pressure. Many Google bombs have been suppressed for public relations reasons.
Yahoo, AltaVista and other search engines have not announced any similar measures, so many older bombs that no longer work with Google still work with these other engines.
Also, it is possible to Google bomb for commercial or self-promotional purposes. Commercial link bombing, also known as “spamdexing,” involves driving traffic to sites by the massive creation of links via bots, usually targeting the comment fields of blog posts.

Google has more deeply integrated its Web search history product into the mobile version of its search home page. Users in the U.S. who are accessing Google from a compatible mobile phone will see a new history option on the bottom of the page that takes them to a mobile-friendly version of their last 10 searches, along with what time they were queried and from what device. Additional results can then be loaded in 15 at a time.

To use the new listing, which is simply an optimized version of the Web history product that’s been around since early 2007, users first have to opt in. After that, it begins tracking searches from any computer or mobile phone where you’re signed in.

Besides a listing of all your history, the mobile version of search history also lets you browse through result pages that have been starred. This is something you can do on either the mobile phone or on a normal browser since early March, when Google dumped its SearchWiki project in favor of a more traditional bookmarking system.

The mobile-optimized Google search history page shows you where you’ve been, and what you’ve bookmarked–even if it was on another device.

One nice feature that’s still there and still quite easy to access from the mobile interface is a delete button. While you can’t delete a whole group of searched for items at once (like you can on a desktop), it’s a one-touch affair to delete items one at a time after hitting the “edit” button on the top of the search history page.

All in all this is a handy addition and certainly a no-brainer for Google to custom tailor for touch-screen devices. On the company’s Android handsets, search history is a more deeply ingrained part of the Web and phone search experience, so it’s no surprise to see it show up as a more prominent part of a start page where users on other handsets have a chance to see it too.

If you have a website or a blog, you should definitely sign up for Google Adsense. It’s one of the few programs you can truly ‘set and forget’ – once it’s there you don’t really need to do much else with it.

But there are ways and means to maximize your income from Google Adsense, and as you get to know more about it you can start to generate a decent income from it that will keep rolling in month after month. It’s a true passive income, which is why so many people are using it.

Most people have heard of Google Adsense, but not everyone understands exactly how to use it to its best advantage. So we’ll start with how to use it in its most basic sense and then progress to the more advanced benefits you can get from the program.

Basically if you have a website or blog you can sign up for a free account at Google Adsense and start putting contextual ads on your website. What do I mean by contextual? It means quite simply that the ads which appear on your site will be relevant to your content. So let’s say for example that your website is about tropical fish. The Google ads will then be related to tropical fish in some way. And because of the information that you give to Google, they will also display adverts that are relevant to your area. So if you are based in India the ads that appear will be relevant to Indian buyers; if your site or business is based in Australia the ads will appeal to Australian buyers.

All of this is carefully worked out for you in order to attract the maximum click through possible for your website and your ads. Every time someone clicks on an ad you will get a few cents into your Adsense account, so it makes sense that the more attractive and relevant your ads are to your visitors, the more money you will make.

Let’s have a look at the appearance of your ads now, since this can affect the amount of click throughs you get. You can choose the color and borders of your ads to fit right in with the color scheme on your site if you wish, but it’s worth experimenting with having no borders at all around your adverts since this makes them blend in with your content more seamlessly and may encourage more click throughs in a subtle but effective manner.

However well you integrate Google Adsense into your current blog or website though, there is obviously a limit to the amount of money you can make from one site. If you get thousands of people visiting your site every day then you can expect to get a good income from it but many people don’t get this number of visitors and that’s where you need a separate strategy to try and up your numbers.

In this case you can go to the advanced level of Adsense income and think about starting several sites, all based around a different yet popular subject. You should think of these essentially as being content sites, since they are often chock full of articles and useful content which is carefully keyworded to attract plenty of search engine traffic on that particular subject. The Adsense ads are then placed in the optimum positions to achieve the best click through (the Adsense pages will give you ideas on where to position them but it’s worth experimenting to see what works best for you), and the site goes live for people to find and read through.

You can also insert affiliate links for products into these sites in order to gain even more income if you wish, but they are often known as Adsense sites simply because they are set up to attract visitors and click throughs on a specific subject.

One final note here – choose the subjects of your Adsense sites wisely. It’s tempting to go for whatever is in the news at the moment, but once the stories die down so will your traffic. You want something that people will always want to know about – saving money, getting a better job, earning more, and various other more personal subjects such as skin care and successful dating for example. There are plenty of options to choose from; you just need to get your thinking cap on to find them.

In short the best place to start making money from Google Adsense is to integrate it into your existing website or blog. As you gain experience and discover the best ways to use it you can start thinking about adding extra sites into the mix. You might end up being an Adsense guru and raking in plenty of money for very little work indeed. That’s the best thing about it – the ‘set and forget’ benefit that keeps on working even when you’re not.